CREATED BY AN EXTENSIONIST, FOR EXTENSIONISTS
DeLocks was born from years of hands-on experience, a genuine passion for hair extensions and one simple belief — the quality of the hair should always come first.
Founded by hair extension specialist Jessica, DeLocks is backed by over 16 years of experience working exclusively with hair extensions.
Working with extensions every day meant Jessica understood exactly what professionals need from their hair supplier: beautiful hair from the moment the packet is opened, consistency between orders, reliable quality and hair that performs just as beautifully for the client in the months that follow.
Rather than simply finding hair to sell, Jessica wanted to create a brand she would genuinely choose to use behind the chair herself.
And that became DeLocks.
Our journey began in 2017, when we started sourcing and developing the hair that would eventually become DeLocks.
But we weren’t prepared to launch it until we knew it met our standards.
For more than two years, the hair was tested in a real salon environment — fitted, worn, maintained, removed and refitted — allowing us to see how it performed beyond the initial installation.
Only when we were completely confident in its quality and longevity did we make DeLocks available to other professionals.
That same approach remains at the heart of the brand today.
We don’t believe in compromising quality for speed, trends or mass production. We believe in carefully selected hair, consistent standards and products that extension professionals can confidently put their name behind.
PROFESSIONAL QUALITY, WITHOUT COMPROMISE
At DeLocks, we understand that choosing a hair supplier isn’t just about the hair.
It’s about trust.
When a client sits in your chair, the quality of the product you use becomes a reflection of your own work and reputation.
That’s why quality and consistency will always be our priority.
Our premium Signature Collection is designed for those looking for beautifully full, luxurious hair with exceptional thickness from root to tip and a true double-drawn finish.
Alongside this, our Natural Collection offers the same commitment to professional-quality hair with a softer, more naturally tapered finish and its own carefully selected range of lengths.
Two collections. Two different finishes.
The same DeLocks standards.
MORE THAN A HAIR SUPPLIER
DeLocks isn’t just an online hair extension brand.
We understand the industry because we work in it.
Our experience behind the chair gives us a genuine understanding of colour matching, fitting, maintenance, client expectations and the importance of choosing the right hair for every individual.
It’s this experience that allows us to support the professionals who choose DeLocks — not simply by supplying hair, but by offering the knowledge and guidance that comes from years of working with extensions ourselves.
Because when your clients love their hair, they come back to you.
Your success is our success.
THE DELOCKS STANDARD
Beautiful hair is only the beginning.
For us, the DeLocks name represents quality, consistency, expertise and confidence.
Every collection we introduce and every product we put our name to must earn its place within the brand.
No shortcuts.
No unnecessary compromises.
Just professional hair extensions created with the standards we would expect to use on our own clients.
DeLocks Hair Extensions
Professional hair. Proven experience. Quality you can trust.
